Capture relevant intent
Google Search Ads
Reach people searching for the products or services you offer, with focused keywords, useful ad copy and relevant landing pages.
Google Ads campaigns that connect relevant search intent with a clear offer, useful landing pages and meaningful conversion measurement.
Platform fit
Google Search can fit a service people actively look for. We review search demand, competition, the offer and the destination before deciding how the campaign should be structured. Additional campaign types are considered when they have a clear role.
Compare advertising platformsCampaign types
Choose the campaign around your business goal, audience and creative. We connect the message, landing page and measurement so each campaign has a clear purpose.
Capture relevant intent
Reach people searching for the products or services you offer, with focused keywords, useful ad copy and relevant landing pages.
Tell your story through video
Introduce your offer with video creative that helps people understand your business and take a useful next step.
Connect channels around a goal
Bring assets, audience signals and conversion measurement together for goal-based campaigns across Google’s advertising channels.
Make products easier to discover
Connect your product catalogue, Merchant Center and campaign setup to help shoppers explore relevant products.
Build awareness and reconnect
Use visual creative to introduce your business or reconnect with relevant audiences across suitable display placements.
The right mix depends on your goal, budget, product feed, creative assets and conversion data.
The campaign scope
Review relevant customer searches, service areas and exclusions. Campaigns are organised around useful intent rather than broad traffic alone.
Write a clear offer and connect the ad to a destination that answers the search. Landing-page development is scoped separately where required.
Define useful actions and review the tracking setup. Form submissions, calls and sales are distinct stages with different evidence requirements.
Review search terms, spend, delivery and conversion signals. Prioritise changes according to the campaign objective and available data.
How the work runs
Review customer searches, service locations, competition and the offer. Group keywords around needs your business can answer.
Prepare campaign structure, ads and appropriate exclusions. Match the message to a useful landing page and check agreed conversion actions.
Review search terms, spend and enquiry quality. Improve relevance, exclusions, ads and budget allocation using the available data.
A useful distinction
A click means someone opened the destination. It does not establish that the person is a suitable customer.
Review the agreed enquiry actions and downstream quality. Reporting separates delivery metrics from business results.
Ad spend is paid to the platform. Management fees, landing-page work and tracking implementation are agreed separately.
Common questions
We choose a campaign type based on the goal, audience, assets and measurement. Search is considered where relevant demand exists. Other formats need a clear role.
Yes. The review can cover structure, search relevance, ads, destination, tracking and reporting. The proposal states whether implementation is included.
Paid advertising and organic search are separate activities. A Google Ads campaign is not presented as a way to buy organic rankings.
We consider the market, objective, competition and resources available for testing. There is no universal budget or cost per enquiry that fits every business.
From the work
Real campaign evidence, with scope and reporting context. Enquiries are not presented as confirmed customers.
A useful next step
Share your business, your goal and what is already in place. We’ll clarify the fit, scope and next step before starting.