Corporate services / SEO
A service-led SEO project for a consultancy competing in Abu Dhabi. The work connected search intent with appropriate pages and supported those pages through technical and on-page improvements.
At a glance
Tools & platforms
Context
Business setup, PRO services, representation and supplier registration are related services, but the person searching needs information specific to the task. The site needed clear page ownership rather than several pages repeating a broad business setup message.
The challenge
The market included established providers and similar service descriptions. The work needed to clarify which page answered each need and improve the information available to a prospective customer.
Page ownership
Keyword planning focused on the specific services and the information required to assess them. Existing pages were reviewed before deciding whether new pages were necessary. Related services were connected with internal links where the relationship helped the reader.
Technical SEO
Technical checks covered crawlability, indexing and site structure. The aim was to identify barriers affecting important pages and support a clearer, more consistent URL structure.
Content and structure
Titles, headings, descriptions and service information were organized around the intended topic. Internal links connected relevant pages so visitors could continue to related information rather than rely only on the main menu.
Off-page work
Off-page activity formed part of the project’s SEO scope. Specific linking pages should be documented separately where the records are available; this case does not infer a measured authority increase from the activity alone.
July 2025 snapshot
The following positions are historical figures reported in the existing case study. They are not a statement of current positions, a controlled tracking report or a guarantee of future visibility.
Historical positions reported for July 2025. Search results vary by time, location, device and personalization. Two domains are shown separately because their results should not be treated as one site’s performance.
What the evidence means
A historical result can show where a page appeared at capture time. It does not, by itself, establish the traffic, enquiries or customers generated, nor prove which individual SEO change caused the position. Those conclusions require performance and business records.
Practical takeaways
Evidence
The screenshots below accompany the historical records. These screenshots are historical records from the July 2025 reporting period.
Tools: WordPress • Google Search Console • Google Analytics 4 • Semrush
Related project
The Plus UAE Group website project explains the corporate-service content and my in-house contribution. Its domain is distinct from plusuae.com. Share your website, important services and search-performance data if available. We can discuss the content and technical priorities together.
